On January 30, Millions Of Televisions Will Be Tuned In To The America

On January 30, millions of televisions will be tuned in to the American Broadcast Company's live coverage of the Super Bowl. The three hour-plus event draws as many as 130 million viewers at one time. According to NFL Research, sixty eight percent of Super Bowl viewers say they pay attention to the commercials and fifty two percent said they discussed the ads the next day. With so many people watching the event, businesses see the Super Bowl as a golden opportunity to lure in profits by utilizing the commercial air time available. Due to the unlimited wants and limited resources, an economic condition called scarcity results. Another economic principle, called investment, is exemplified in this article. Scarcity is a condition that exists because society has unlimited wants and needs, but there are limited resources for their satisfaction. During the three hour-plus football game, there will be opportunities for large businesses (and even some small businesses who have gambled on this form of advertising) to display their product or service to over a hundred million people. At an even greater expense, some companies are sponsoring pre-game, half-time, and post-game shows. Why does it cost so much money? Commercials during the Super Bowl are very powerful means of advertising. Companies can appeal to a larger audience by advertising during an event that is widely watched among all different groups. The commercials are also quite expensive because of the limited quantity. Advertising during the Super Bowl is a very smart investment. Investment is defined by the sacrifice of current benefits to pursue an activity with expectations of greater future benefits or rewards. Does this apply to the Super Bowl? Yes. Companies will dish out millions of dollars for 30-second blocks of air time. Some companies may even purchase more than that. The short term result is a loss of millions. That money invested in advertising, however, should return much more than that which was invested. The commercial air time during the Super Bowl is such a valuable commodity, that although it costs millions of dollars, those who invest in this form of advertising believe they will make a much greater profit in return. 380 Words Bibliography Catherine Valenti, (January 16,2000), War of the Web Sites, ABCNEWS.com, http://www.abcnews.go.com/sections/business/dailynews/superbowl_netads_000113.html

Jan Brueghel the elder- Looking at his flowers essays

Jan Brueghel the elder- Looking at his flowers essays The artist I am going to look at is Jan Brueghel the elder. Brueghel was, born in Brussels. As the most talented son of Pieter Brueghel the elder, he devoted his early career to flower painting and still lifes and his suave renderings earned him the nickname Velvet Brueghel. Brueghel achieved fame for his beautifully detailed landscapes, peopled with biblical and mythology figures. He also painted landscape settings for numerous portraits, notably the Flemish master Peter Paul Rubens. Jans best works include The battle of Arbela and Bowl with jewels. Jan Brueghels work falls into the renaissance period. Brueghel followed in the footsteps of Hieronymus Bosch , just like his father, Pieter Brueghel. Bosch was an artist who was far more original, and less dependent on traditional Flemish paintings. All his pictures were wildly unconventional. The Garden of Earthly Delights (1510-1515? Prado), an elaborate fantasy of sin and redemption, shows an imaginary, surreal world where the past, present, and future unfold in nightmarish images. Such extreme originality led to the art of Pieter Brueghel the Elder, well on in the 16th century. Brueghel demonstrates the powerful influence of Bosch in its phantasm imagery. At a time when many of his contemporaries were imitating Italian solutions, Brueghel continued an allegiance to the earlier style of Netherlandish and Flemish painters in his own paintings and engravings, which often are illustrations for folk proverbs. Comparing Jan Brueghels painting with Georgia OKeefes work it was fascinating to see how different and independent each of the artists style of work is, although they are of the same subject matter. It can be described as a tapestry, which leads the eye around the piece but I find this can also be confusing. Whilst analyzing this piece, I noticed that the ...

Michael Jackson Pop Icon his reign and fall Research Paper

Michael Jackson Pop Icon his reign and fall - Research Paper Example However, it is true to say that great men and women also have their twists and turns and therefore, Jackson is no exception. This paper will discuss the life of Michael Jackson, evaluating his ups and downs in his life as a pop star. The Rise and fall of Michael Jackson Michael Jackson is a man, who spent the largest part of his life in the public domain, both due to his successes and numerous controversies. The later to be pop icon was born in the year 1958, as the seventh born child in a family of 9 children. It may be important to note that, his was a family that could have been categorized as a working class, which meant that they were not too far from being considered poor. Apparently, it may never have occurred to him or his close associates that he would later turn out to be one of the most talented and influential musicians around the world (Heatley, 2009). Michael’s music career begun when he was at a tender age of approximately 5 years, when he is considered to have made his debut performance. During this time, he was the lead singer of a group known as the Jackson 5, which comprised of artistes such as Jackie, Jermaine, Tito as well as Marlon, who were his brothers (Cadman, 2002). This group used to perform in clubs, where they had the privilege of sharing a platform with other renowned musicians, thereby exposing Michael to the much needed experience. The group performed on this platform for approximately 4 years after which they were discovered by two of Motown records’ signatories, i.e. Boby Tylor and the Vancouvers, who introduced the Jackson 5 to the producer; Beny Gordy, for auditions (Cadman, 2002). Consequently, they signed up with the production house i.e. Motown and this necessitated the group to relocate from their hometown to California. Working with Motown can be considered as the foundation of Michael Jackson’s success in the music industry. This is due to the fact that it enabled him as well as his group to become more professional thereby achieving a national outlook unlike when they were performing in clubs. For example, they managed to produce 14 albums as a group whereas Michael managed to record 4 on his own (Cadman, 2002). It is important to note that their first singles received a lot of praise and airplay across the US and in fact, they were ranked among the most favorite songs in the industry at that time. Some of these songs included and not limited to; I want you back, I will be there among others. Ambition is a virtue present in every man and woman and the Jacksons were no exception. It is therefore not a wonder to find that they decided to leave Motown after a short stay, to go and exercise their freedom and probably search for greener pastures. Michael’s journey to glory, however, begun in the year 1977, when came to meet with Queens Jones, who would later become his producer with the Epic records. Working with Jones, he was able to release an album titled Off The Wall in 1979, and which became an instant success not only in the US but also internationally (Taraborrelli, 2009). It is estimated that this album managed to make sales of approximately 20 million copies and above, asserting the fact that the musician was destined for greater things in life. Apparently, his fans did not have to wait for long as in 1982 he went ahead to release one of the greatest albums of all times i.e. the Thriller. This